For the regional launch of Seventh Son Brewing’s debut product in the cannabis-infused beverage category, I directed and executed this set of commercial images. Designed specifically for the web launch and initial social media announcement, the creative direction focused on establishing a visual identity for the new brand while driving digital engagement for the rollout and supporting e-commerce readiness.
Developed the creative direction and executed commercial photography for Seventh Son’s comprehensive summer canned product campaign. Shot in harsh, high-contrast summer daylight to evoke an authentic, nostalgic Americana feel, the visual narrative centers around a retro cooler packed with ice, featuring a curated mix of classic flagship beers, seasonal rotations, and seasonal flavors of Kitty Paw Seltzer. Accompanied by deliberate prop styling—including a vintage lawn chair and vibrant astroturf—the resulting asset suite was leveraged across digital and print channels to capture seasonal market demand and establish a fun, high-energy summer brand identity.
Developed and executed a high-end editorial photography collection featuring premium cocktail programs from a curated selection of local bars. The creative direction intentionally mirrors the distinctive, design-forward visual styles of premier beverage publications like Imbibe Magazine and Punch.com. By utilizing atmospheric lighting and deliberate compositions, the suite was created to elevate the regional brands’ digital presence, associating local mixology with national editorial standards to drive premium market positioning and consumer desire.
Designed the creative direction and executed a comprehensive branding photography suite for the Mission Design Co. team. Shot on-location within a recently completed $1M+ new-build luxury home designed by the firm, the collection bridges professional headshots and collaborative group portraits with high-end interior photography. By integrating the designers directly into their finished work, the visual assets create an authentic brand narrative that showcases both the team’s personality and their design capabilities. The resulting asset suite was deployed to anchor the company’s website and headline their social media talent-spotlight campaigns.
